full size kits
dough jars
seasonal
best sellers
Backyard Pets Play Dough Kit
$37.99
Fairy Garden Play Dough Kit
$37.99
Fire Truck Play Dough Kit
$37.99
Unicorn and Rainbows
$37.99
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full size kits
dough jars
seasonal
best sellers
Rainbow Play Dough Jar
$5.99
Magic Play Dough Jar
$6.99
Princess Play Dough Jars
$8.99
Mermaid Play Dough Jar
$8.99
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dough jars
seasonal
best sellers
Pirate Full
$37.99
Beach Day Full
$37.99
Ice Cream Full
$37.99
Under the Sea
$37.99
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full size kits
dough jars
seasonal
best sellers
Mermaid Play Dough Kit
$37.99
Construction Play Dough Kit
$37.99
Bundle Two Mid Play Dough Kit
$49.99
Magic Play Dough Jars
$6.99
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full size kits
play kit
Dough-lightful products added weekly for endless sensory play!
collections
full size kits
DOUGH JARS
SEASONAL KITS
MID size KITS
Full size play dough kits for sensory play
4 and 8 oz dough jars perfect for on the go
Kits for holidays and various seasons
Mid size play dough kits and bundles
LOTS of love
Click on the videos to see why our kits are a must-have from our favorite influencers! Want to see more? Check out our instagram.
millions of views
Influencers love our dough!
Over 17,000
5 Star Reviews
behind
the
dough
Happy Life Magic was created by Sio, our CEO and original Magic Maker! Inspired to create magic for her own child, Sio opened shop in 2021 to help children experience old-fashioned play through imagination and creativity. Now, we have an amazing team of Magic Makers who help sprinkle happiness and magic in every order. The best part? Our team is full of all moms who are all passionate about play!
Magic Makers
Natural Ingredients
grab your dough
High Quality Dough
Encourages Creativity
Packed with Fun
Our dough is made with all household ingredients for safe, non-toxic play!
Make the fun go on for hours with our long lasting dough.
Our kits inspire scientific thinking and problem solving skills!
Each box is jam packed with engaging and educating items.
Hands
-on
happiness
Dough magic for little hands and big imaginations
"Let the child be the scriptwriter, director, and the actor in his own play." – Magda Gerber
Dough magic for little hands and big imaginations
Kids know exactly what to do! No rules, no instructions, just fun. Let them run wild with their imagination and enjoy free sensory play.
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ready
set
play-dough
Now through Memorial Day, get 10% off site wide! Discounts apply at checkout.
memorial day sale
starts now!
**Your discount will show at checkout and be applied automatically**